Cookie Policy
This English translation is provided for convenience. In the event of any discrepancy, the Czech version is the legally binding one.
Cookies are small text files a website stores in your browser. This policy describes which cookies and similar technologies (e.g. localStorage) the www.squellapps.com website uses, what they are for and how you can manage your consent. The website is operated by Patrik Pešta, Company ID (IČO) 21241317, registered office at Písty 24, 289 13 Písty, Czech Republic — contact david.jurica@squell.cz.
1. How consent works
Essential (technical) cookies always run — the site does not work properly without them. Analytics and marketing tools load only after you allow them in the cookie bar. The “Essential only” choice is just as accessible as “Accept all” and does not limit you in any way. We also use Google Consent Mode v2 — until you give consent, all Google measurement is set to “denied”.
You can change your choice at any time — the bar reopens via the “Cookie settings” link in the website footer, or right here:
2. Essential (technical)
Cannot be turned off — they serve solely to keep the site running.
| Name | Purpose | Storage period |
|---|---|---|
| squell-consent (localStorage) | Remembering your cookie consent choice | until deleted in the browser |
3. Analytics — Google Analytics
Google Analytics 4 (Google Ireland Ltd.) measures our traffic anonymously so we can improve the site (IP addresses are anonymised). It loads only after your consent.
| Name | Purpose | Storage period |
|---|---|---|
| _ga | Distinguishing visitors | 2 years |
| _ga_* | Maintaining measurement state (sessions) | 2 years |
4. Marketing — ad campaign measurement
To measure the effectiveness of advertising campaigns we may use Google Ads (Google Ireland Ltd.) and Sklik (Seznam.cz, a.s.). Their cookies are stored only after your consent — they serve to measure conversions (e.g. an enquiry sent after clicking an ad) and, where applicable, to better target advertising.
| Tool | Provider | Purpose | Typical storage period |
|---|---|---|---|
| Google Ads (e.g. _gcl_au) | Google Ireland Ltd. | Campaign conversion measurement | 3 months |
| Sklik (e.g. sid) | Seznam.cz, a.s. | Conversion measurement and retargeting | ~1 month |
| squell_attrib | Squell Apps (us) | Remembering the first-visit source (campaign/click) to attribute a submitted enquiry | 90 days |
5. How to withdraw consent
At any time, click “Cookie settings” in the footer (or the button above) and choose “Essential only”. You can delete already stored cookies in your browser settings — after consent is withdrawn, no new measurement cookies will load.
6. Personal data
How we handle data from these tools, who we share it with and what rights you have is described in the Privacy Policy. Data transfers to the USA (Google LLC) take place on the basis of the European Commission’s adequacy decision (EU–U.S. Data Privacy Framework).
We may update this policy from time to time — the current version is always available at www.squellapps.com.